What is the market prospect of Bluetooth speakers?
Time：2019-11-16|
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Since several years, Bluetooth speakers have become popular in the market. Some manufacturers of traditional multimedia speakers and portable card speakers have changed to Bluetooth speakers or added Bluetooth modules. Now, the peripheral manufacturers that are close to and not close to the audio basically produce Bluetooth speakers. With the popularity of smart mobile devices and the reduction of Bluetooth module cost, the Bluetooth speaker market seems to be burning more and more.
Bluetooth speaker is like a big cake. I want to have a bite. For many manufacturers, the Bluetooth speaker is their new profit growth pole, let them see a long lost dawn. Up to now, all kinds of Bluetooth speakers are full of market. Famous brand products and copycat products are mixed, resulting in market chaos and product quality is also mixed. By the middle of 2013, since all kinds of Bluetooth speakers flooded the market, the problem has been highlighted. Now, the Bluetooth speaker market is facing saturation? Or is the cake big? The author will analyze these two opinions and draw his own conclusion. For your reference. On the one hand, the opinion is that the Bluetooth speaker market is becoming more and more saturated, and it is difficult to have a higher profit
Many Bluetooth speakers sales personnel I contacted all think that the Bluetooth speaker market is very weak, the product volume is very low, the market is becoming saturated, and the supply exceeds the demand, which is not the same as last year. The author asked, is it only their family, or is it generally the same? The other side replied that this was generally the case. Not only some small factory products, but also some famous enterprises. The sales volume of Bluetooth speaker products is hard to be prosperous. The sales volume continues to be low, which makes people feel less warm than last year.
Their definition of Bluetooth speakers is relatively simple, that is, speakers with Bluetooth module functions. Moreover, the author noted that those with low sales volume are mostly public model products with no characteristics, and there is no promotion and publicity, only price war, which makes the overall sales volume difficult to rise. Always hovering in a low volume. This kind of products are mostly the products of some small factories and Shanzhai factories. The other side thinks that the market of Bluetooth speakers is very big, and there is a lot of room for expansion in the future
Different from the depressed atmosphere, some people in the industry are still optimistic about the future development of Bluetooth speakers. They believe that the Bluetooth speaker market is still in the cultivation period, and there will be a development period and a mature period in the future. Because Bluetooth technology is still irreplaceable at present and Bluetooth is widely used, the market for Bluetooth speakers is still very promising, and the Bluetooth market is far from saturated. They regard all kinds of public Bluetooth speaker products as obstacles on the way forward, but they can never block the way forward. In their opinion, the Bluetooth speaker is not only a Bluetooth module, but also a necessary product for daily use that complements the application environment (smart home, mobile phone, outdoor field, car application). It should be said that their ideas are totally different, and they have different cognition on the location and trend of Bluetooth speakers. In this mode of thinking, Bluetooth speakers will surely have greater development, and market space will be released step by step. At present, only by gradually occupying each highland can we win the future of Bluetooth speakers.
The author's point of view is that Bluetooth speakers can be subjectively divided into two categories: one is homogeneous, no characteristics of Bluetooth speakers; the other is differentiated, with characteristics of Bluetooth speakers. The former kind of speakers are full of markets, occupying the counters and online stores of major electronic cities, which are already saturated. It can be said that they have entered a dead end and will not have much development. Compared with the former type of Bluetooth speakers, because Bluetooth technology can not be replaced at present, and the wide application of Bluetooth, the latter type of Bluetooth speakers can be said to have a large market. If it is a product with real characteristics, it will be welcomed by the market.
Is the Bluetooth speaker market saturated or is it a big cake? The author's answer is that there is no problem in the industry, the key is the product! Pessimists see cloudy days, optimistic people see sunny days. The market of Bluetooth speaker is still very big, but it rejects homogeneous products. But it's almost certain that Bluetooth speakers will leave the era of high profits and enter the era of low profits. The amount of Bluetooth speakers is large, but there are a lot of people in this cake, just like the previous plug-in speakers, they are everywhere now. In the long run, manufacturers should make more differentiated, smarter and more consumer friendly products, instead of blindly copying others' products, which will only lead to the earlier end of Bluetooth speakers.
